Alberta Ferretti unveils Fall Winter 2020 campaign, starring the wonderful Mica Argañaraz.

Read time 4 minutes

Photography by Federico De Angelis,

Fall Winter 2020.21 introduces an empowering yet tender narrative. Supermodel Mica Argañaraz takes center stage in a campaign that merges bold tailoring with ethereal elegance.

Alberta Ferretti unveiled her Fall Winter 2020.21 campaign, presenting a breathtaking collection that celebrates the duality of modern womanhood. Captured through the lens of renowned fashion photographer Federico De Angelis, the campaign features supermodel Mica Argañaraz as its muse. Her presence embodies the bold yet tender spirit that lies at the heart of the collection, offering a visual journey through Ferretti’s unique perspective on femininity.

Styled impeccably by Aleksandra Woroniecka, each look in the campaign reflects a balance between structure and fluidity. The attention to detail, from the sharp tailoring to the soft, flowing silhouettes, ensures the collection appeals to women who embrace both power and poetry in their lives. Hair stylist Duffy and makeup artist Lucia Pieroni completed the vision, crafting a beauty look that highlights this harmonious interplay.

Menswear-inspired tailoring takes center stage in the collection, with sharp cuts and structured silhouettes that exude authority. Oversized blazers and tailored trousers form the backbone of these designs, presenting a commanding presence while maintaining an air of sophistication.

Balancing the structured tailoring are romantic pieces that epitomize the softer side of the Alberta Ferretti woman. Delicate fabrics such as chiffon and silk are used to craft flowing dresses, layered skirts, and intricately embroidered blouses, lending an air of whimsy to the collection.

The campaign masterfully conveys the versatility of the modern woman, celebrating her multifaceted nature. Mica Argañaraz becomes the perfect muse, embodying both strength and sensitivity in every frame. Her portrayal reflects the collection’s ethos: that femininity is not confined to a single definition.

A key highlight of the collection lies in its exploration of contrasts. Strong, masculine tailoring is juxtaposed with soft, feminine details, creating an intriguing tension that feels both modern and timeless. The designs invite women to embrace every aspect of their identity without compromise.

The color palette plays a crucial role in defining the collection’s narrative. While neutral tones such as black, white, and gray form the foundation, soft pastels and earthy hues add warmth and depth. These colors reflect the duality of power and romance, creating a cohesive story throughout the collection.

Alberta Ferretti’s Fall Winter 2020.21 campaign stands out as a celebration of individuality. Each piece encourages personal interpretation, allowing wearers to style them in ways that reflect their unique personalities and lifestyles.

Textures add a rich layer of complexity to the collection, with fabrics such as velvet, wool, and silk working in harmony to create visual and tactile interest. From the structured wools in tailored jackets to the flowing silks in evening gowns, each piece tells its own story.

“Fashion is a language that speaks to who we are and who we aspire to be. This collection invites every woman to embrace her strength and softness with equal pride.” – Alberta Ferretti

Accessories enhance the collection’s narrative, playing a subtle yet impactful role. Sleek leather belts, minimalistic jewelry, and structured handbags add refinement to the looks, tying them together with effortless elegance.

The campaign draws inspiration from the bold fashion trends of the 1980s, a decade known for its unapologetic embrace of power dressing. Statement shoulders, cinched waists, and dramatic volumes make a striking comeback, reimagined for a contemporary audience.

The duality of the collection is further highlighted through the beauty styling by Duffy and Lucia Pieroni. Hair is styled with effortless simplicity, while makeup emphasizes natural tones with subtle bold accents, complementing the balance of strength and softness in the designs.

Mica Argañaraz’s portrayal in the campaign is both powerful and poetic, perfectly capturing the essence of the Alberta Ferretti woman. Her ability to effortlessly transition between commanding and romantic looks reflects the collection’s multifaceted vision.

Alberta Ferretti has long been celebrated for her ability to merge tradition with modernity. This collection is no exception, offering designs that are deeply rooted in classic tailoring while pushing the boundaries of contemporary fashion.

The Fall Winter 2020.21 collection is a call to action for women to embrace boldness in their everyday wardrobes. From striking boardroom-ready blazers to ethereal evening dresses, the collection caters to every aspect of a woman’s life.

Photography by Federico De Angelis,

The juxtaposition of masculine and feminine elements challenges conventional gender norms, offering a progressive take on modern fashion. Ferretti’s designs celebrate fluidity and the breaking down of traditional barriers, inviting wearers to explore new possibilities.

Alberta Ferretti’s campaign is not just a showcase of fashion; it’s a narrative that celebrates the many dimensions of womanhood. It highlights the strength, vulnerability, and complexity that define the modern woman, presenting a vision that is both timeless and inspiring.

By blending structured tailoring with romantic softness, Ferretti creates a collection that speaks to the heart of what it means to be a woman today. The campaign serves as a reminder that fashion is not just about clothing—it’s a means of expressing identity, power, and individuality.

Text by
Dummy Text

Photography by
Federico De Angelis

Posted
September 8, 2020

Text by
Dummy Text

Photography by
Federico De Angelis

August 9, 2018

Alberta Ferretti revealed their Fall Winter 2020.21 campaign featuring supermodel Mica Argañaraz lensed by fashion photographer Federico De Angelis. In charge of styling was Aleksandra Woroniecka, with beauty from hair stylist Duffy, and makeup artist Lucia Pieroni.

Photography by Federico De Angelis,

The collection features menswear inspired tailoring looks, strong volumes and 80s references. For the campaign Mica embodies both sides of Alberta Ferretti woman – a strong and independent side as well as romantic side.

Photography by Federico De Angelis,

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Echoes of Excellence: Pyer Moss Collection 3 Strikes a Bold Note in Tribute to Rock ‘N’ Roll Heritage

Read time 5 minutes

Text by
Kyrie Carlo

Photography by
Balint Alovits

Posted
June 4, 2022

Pyer Moss Collection 3, "Sister," Delves Deep into the Untold Black History of Rock 'N' Roll, Offering Reverence and Recognition to Its Pioneers.

In the electrifying conclusion to the “American, Also” series, titled “Sister,” the spotlight turns to the incomparable Sister Rosetta Tharpe, whose groundbreaking contributions to music paved the way for generations to come. Revered as the black woman who invented Rock ‘N’ Roll, Tharpe’s legacy is honored through a collection of artwork by recently exonerated artist Richard Philips. This final runway event takes place at the iconic Kings Theatre, a legendary concert hall nestled in the heart of Flatbush, Brooklyn, paying homage to the roots of designer Kerby Jean-Raymond.

Sister Rosetta Tharpe’s influence on the music industry transcends time and genre. From her soul-stirring vocals to her unparalleled guitar skills, Tharpe challenged conventions and defied expectations, carving out a space for herself in a predominantly male-dominated industry. Through her pioneering spirit and fearless creativity, Tharpe blazed a trail for countless artists, leaving an indelible mark on the world of music.

For “American, Also; Lesson 3: Sister,” designer Kerby Jean-Raymond draws inspiration from Tharpe’s boldness and authenticity, infusing each piece with elements of her dynamic persona. The collection pays homage to Tharpe’s fearless style and unapologetic attitude, celebrating her resilience and unwavering commitment to her craft.

Richard Philips, a recently exonerated artist, lends his artistic vision to the collection, capturing the essence of Tharpe’s spirit through his evocative artwork. His pieces serve as a visual tribute to Tharpe’s enduring legacy, offering viewers a glimpse into the soul of a true trailblazer.

The choice of Kings Theatre as the venue for this momentous event holds special significance for Kerby Jean-Raymond, whose roots in Flatbush run deep. As a native son of Brooklyn, Jean-Raymond pays homage to his hometown and its rich cultural heritage, while also honoring Tharpe’s connection to the vibrant music scene of the city.

In bringing together the artistry of Richard Philips, the bold designs of Kerby Jean-Raymond, and the legendary legacy of Sister Rosetta Tharpe, “American, Also; Lesson 3: Sister” becomes more than just a fashion show—it becomes a celebration of resilience, creativity, and the enduring power of music to unite and inspire. As the lights dim and the music fills the air, audiences are transported on a journey through time, guided by the spirit of a true pioneer.

Sister Rosetta Tharpe’s remarkable journey began in the heart of the Jim Crow era, where she faced countless obstacles and discrimination as a black woman in the music industry. Despite the challenges, Tharpe remained steadfast in her pursuit of greatness, using her voice and her guitar to break down barriers and defy stereotypes. Her innovative blend of gospel, blues, and rock paved the way for future generations of artists, earning her a rightful place in the pantheon of music legends.

“In Pyer Moss Collection 3, ‘Sister,’ we pay homage to the unsung heroes of Rock ‘N’ Roll, shining a light on their invaluable contributions and ensuring their legacy is remembered and celebrated.”

As the “American, Also; Lesson 3: Sister” collection comes to life on the runway, viewers are treated to a visual and auditory feast that transcends the boundaries of fashion and art. Each garment becomes a canvas for Richard Philips’ evocative artwork, seamlessly integrated into Kerby Jean-Raymond’s bold designs. The fusion of art and music creates a multi-sensory experience that pays homage to Tharpe’s eclectic style and larger-than-life persona.

At its core, “American, Also; Lesson 3: Sister” is a celebration of diversity and inclusion, reflecting Tharpe’s belief in the power of music to bring people together across racial and cultural divides. Through his designs, Jean-Raymond amplifies Tharpe’s message of unity and acceptance, challenging industry norms and championing diversity on the runway. The collection serves as a reminder that music and fashion have the power to inspire change and foster connections that transcend borders and barriers.

Kings Theatre, with its storied history and grandeur, serves as the perfect backdrop for this momentous occasion. As the lights illuminate the stage and the first notes of Tharpe’s iconic songs fill the air, the audience is transported back in time to an era of raw emotion and unbridled passion. The theater’s rich legacy as a hub for live music and performance adds an extra layer of authenticity to the event, reinforcing Brooklyn’s status as a cultural epicenter.

As “American, Also; Lesson 3: Sister” unfolds before their eyes, young aspiring artists and musicians in the audience are inspired by Tharpe’s fearless spirit and unwavering determination. Through her music and her legacy, Tharpe continues to serve as a beacon of hope and inspiration for future generations, reminding them to dream big and never give up on their passions.

As the final curtain falls on “American, Also; Lesson 3: Sister,” the audience is left with a sense of awe and reverence for the incredible legacy of Sister Rosetta Tharpe. But the show is more than just a tribute—it’s a call to action to continue Tharpe’s fight for equality, justice, and artistic freedom. As they exit the theater, viewers are encouraged to carry Tharpe’s message forward and use their own talents and voices to create positive change in the world.

As the echoes of Tharpe’s music fade into the night, her legacy lives on in the hearts and minds of all who were fortunate enough to witness “American, Also; Lesson 3: Sister.” Through the power of art, music, and fashion, Tharpe’s indomitable spirit continues to inspire and uplift, reminding us of the transformative power of creativity and the enduring impact of one woman’s extraordinary journey.