Make-up is dissident. It claims control over identity. It rewrites...
In a bold move, McQueen invited twelve internationally acclaimed artists to reimagine the FW22 women’s pre-collection through their lens.
Read time 4 minutes
Guinevere Van Seenus
Alexander McQueen has embarked on a groundbreaking journey with "Process," a visionary project that redefines the boundaries between fashion and art.
In a captivating convergence of haute couture and artistic expression, Alexander McQueen has embarked on a groundbreaking journey with “Process,” a visionary project that redefines the boundaries between fashion and art. In a bold move, McQueen invited twelve internationally acclaimed artists to reimagine the Autumn/Winter 2022 women’s pre-collection through their own creative lenses, resulting in an unprecedented exploration of collaborative reinterpretation.
Under the visionary guidance of McQueen’s Creative Director, Sarah Burton, “Process” emerged as a dynamic platform for dialogue and innovation, transcending the traditional confines of fashion design. “I wanted to [see] how the artists interpreted the work that we created in the studio,” explains Burton. “It’s been very interesting to see how creativity has sprung from so many different perspectives and the outcomes that have been varied and beautiful.”
Beverly Semmes. Photography by Adam Kremer.
The premise was simple yet profound: each artist selected a look from the McQueen collection as their muse, igniting a journey of artistic reinvention and introspection. From the evocative strokes of Ann Cathrin November Høibo to the avant-garde expressions of Beverly Semmes, the resulting artworks serve as a testament to the diverse interpretations inspired by McQueen’s visionary designs.
At the heart of “Process” lies a celebration of creativity in its purest form – a testament to the transformative power of collaboration and the enduring resonance of artistic dialogue. As Burton explains, “We wanted the artists to have total freedom to respond to the looks, creating bold and thought-provoking conversations with their works.”
Jackie Nickerson
The resulting twelve pieces stand as captivating embodiments of this ethos, each a testament to the symbiotic relationship between fashion and art. From the intricate tapestries of Marcia Kure to the abstract musings of Cristina de Middel, “Process” invites viewers on a journey of exploration and discovery, where the familiar contours of McQueen’s designs intersect with the boundless possibilities of artistic interpretation.
As visitors wander through the immersive installation, they are invited to embark on their own journey of interpretation, discovering the rich tapestry of inspiration that lies at the heart of McQueen’s iconic designs. From the ethereal to the avant-garde, “Process” is a celebration of artistic diversity and creative freedom – a testament to the enduring power of collaboration and the timeless allure of Alexander McQueen’s visionary legacy.
The Alexander McQueen looks inspire me in that way, the gentle and feminine inside with a harder cover for protection. Hold hodet kaldt og hjerte varmt, as I like to say in Norwegian.”
Jennie Jieun Lee. Photography by Ruby Pluhar.
In a world where the boundaries between fashion and art are increasingly blurred, “Process” serves as a beacon of innovation and inspiration, reminding us of the limitless potential that arises when two seemingly disparate worlds collide. From the meticulously crafted garments that grace the runway to the bold strokes of the artist’s brush, each element of “Process” speaks to the enduring power of creativity to transcend barriers and forge new paths forward.
For Burton and the team at McQueen, “Process” represents more than just a creative experiment – it is a testament to the brand’s unwavering commitment to pushing the boundaries of artistic expression and challenging the status quo. As Burton reflects, “We wanted to create something that was not just about the final result, but about the journey – the process of creation itself.”
Marcia Michael
Indeed, the journey of “Process” is far from over. As the exhibition continues to captivate audiences around the world, it serves as a powerful reminder of the transformative power of collaboration and the enduring legacy of Alexander McQueen’s visionary spirit. In a world that is constantly evolving, “Process” stands as a testament to the enduring power of creativity to inspire, provoke, and challenge us to see the world in new and unexpected ways.
As visitors immerse themselves in the world of “Process,” they are invited to contemplate the intricate interplay between fashion and art, and the profound impact that collaboration can have on the creative process. From the bold experimentation of Guinevere van Seenus to the introspective musings of Marcia Michael, each artist brings a unique perspective to the table, contributing to a rich tapestry of inspiration and innovation.
Beyond the walls of the Old Bond Street store in London, “Process” continues to spark conversations and inspire new avenues of exploration. Through a series of accompanying talks, workshops, and events, McQueen invites audiences to delve deeper into the creative process, exploring the intersection of fashion, art, and culture in a dynamic and engaging way.
Jennie Jieun Lee
As the exhibition draws to a close, the legacy of “Process” lives on, serving as a testament to the enduring power of collaboration and the limitless potential of creative expression. From its humble beginnings as a bold experiment to its current status as a global phenomenon, “Process” stands as a shining example of what happens when creativity knows no bounds and imagination takes flight.
In the ever-evolving landscape of fashion and art, Alexander McQueen continues to push the boundaries of what is possible, challenging conventions and inspiring generations of artists, designers, and innovators to explore new realms of creative expression. With “Process,” McQueen invites us to join in the journey, celebrating the transformative power of collaboration and the enduring legacy of artistic vision.
Posted
June 6, 2022
August 9, 2018
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Melodic Mastermind: Aime Simone’s Dynamic Influence Reshaping the Music Scene
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Courtesy of Aime Simone.
In the dynamic world of music, fresh talents constantly emerge, captivating listeners with their unique voices and compelling stories. One such artist who has been making waves in recent years is Aime Simone
With a subtle pop sound and poignant lyrics, Aime Simone has captured the attention of music lovers worldwide, establishing himself as an emerging voice in the industry. Born with a passion for music, Aime Simone’s journey began at a young age. Growing up in a musically inclined family, he was exposed to a diverse range of genres and artists, which inspired his own musical aspirations. Drawing influences from soul, folk, and pop, Aime Simone developed a distinct sound that would later define his artistry.
Aime Simone made his mark with his debut single, “Say Yes, Say No.” in Berlin, releasing it independently in July 2020 – including the viral hit single “Shining Light” which would race to over 30M streams. Released to critical acclaim, the song showcased his powerful vocals and lyrical depth. It’s introspective nature and emotional resonance struck a chord with listeners, earning him recognition as a promising new talent. The track’s success paved the way for Aime Simone to further explore his creative potential and solidify his presence in the music scene.
As Aime Simone’s career progressed, his musical style evolved, showcasing his versatility as an artist. He began experimenting with different sounds and production techniques, fusing elements of electronic music with his soulful foundation. This fusion created a captivating blend that set him apart from his contemporaries, allowing him to carve out a unique niche within the industry. One of the defining aspects of Aime Simone’s music is his ability to convey raw emotions and thought-provoking themes through his lyrics. Whether addressing personal experiences, societal issues, or matters of the heart, his songs resonate with authenticity and vulnerability. Aime Simone’s introspective approach to songwriting has garnered praise for his ability to connect with listeners on a deep and meaningful level.
Aime Simone’s talent extends beyond the recording studio, as he delivers captivating performances that leave a lasting impact on audiences. His live shows are known for their energy, intimacy, and connection with fans. Aime Simone’s ability to create an immersive experience, combined with his magnetic stage presence, solidifies his reputation as a captivating performer. With his star on the rise, Aime Simone shows no signs of slowing down. As he continues to refine his sound and expand his musical horizons, fans eagerly anticipate what lies ahead. Aime Simone’s dedication to his craft, coupled with his unwavering authenticity, positions him as an artist to watch in the years to come.
Aime Simone’s emergence as a compelling voice in the music industry is a testament to his talent, passion, and dedication. With his soulful sound, introspective lyrics, and magnetic stage presence, he has captivated audiences and garnered acclaim from music enthusiasts worldwide. As Aime Simone’s musical journey unfolds, we can expect him to leave an indelible mark on the industry, solidifying his status as an influential and beloved artist.
Kelly: What is something about yourself that most people would be surprised to learn?
Aime: People are usually surprised when they find out that I am French. I have lost a lot of my accent and I almost exclusively speak English at home, so if you don’t know me that might surprise you.
Or maybe I don’t drink alcohol, smoke, or take drugs. That would probably surprise a lot of people.
Kelly: Can you tell us about a project you are currently working on and
what do you hope to achieve with it?
Aime: Right now I am working on the live show. It’s a continual work in progress, but right now I am making adjustments based on what I learn from the festivals that I’m doing. Every show is an opportunity to improve. I want to have a show that feels amazing to perform and to experience. I want the energy to be effortless, powerful, and cathartic. I want the show to carry you, lift you, and release something in you. So I’m working on that.
Kelly: What would be your dream project or collaboration?
Aime: I would love to make an album in a special place, like a villa in a warm climate. I would like to have the experience of completely immersing in the creative work for a while, isolated from everything else. Gathering the right instruments, tools, and people to be around and bring the right energy. That would be a luxury.
Kelly: How do you navigate the intersection of your public persona and your private life, and what boundaries do you set?
Aime: I think I’m starting to reach the point where I do have to set some kind of boundary. Before I was making the effort to address everything on a personal level, respond to all the messages, etc. I knew at some point that would become difficult. I do feel guilty but it’s just not possible for it to stay the same. So I think I have become more picky about what I put my energy into. For example, some fans give me a lot, a lot of love and I know they truly connect to me and my music. For them, I will always be there. But more and more some people just want something from me, and they don’t make the effort to know me. They just see that I have some kind of spotlight on me sometimes so they try to get something from me. I have to cut myself off from that kind of energy, it is depressing and empty.
” I just have to believe my intuition. It’s very scary in the industry where everything is built to make you believe that you can’t do it your way, that you have to do things the “right” way or you will fail, be punished, or be abandoned.”
Courtesy of Aime Simone.
Kelly: If you could have any historical figure over for dinner, who would it be and what would you serve?
Aime: I would bring back Salvador Dalí and I would serve lobster.
Kelly: If you could only have one app on your phone, what would it be?
Aime: Probably WhatsApp. Or Instagram.
Kelly: How do you balance the pressure to be perfect with the need to take
risks and try new things?
Aime: That’s a real challenge. But I don’t think about it too much. I know that the answer is always in the action. You can’t try too hard to do anything. Just do the work, don’t be lazy. Do it well, take it as far as you can. And let go if it’s time. It’s something you learn over and over again. That’s just the work of an artist I think.
Kelly: What do you believe is the biggest challenge facing your industry today, and how do you think it can be addressed?
Aime: The lack of attention span. The sheer amount of content and high stimulation of everyday life today is not conducive to people connecting to music and artists. While the advantage of today might be the huge amount of exposure, what is lacking is the ability for people to take the time to understand the depth of an artist. I think people are more likely to feel superficially stimulated by a song and enjoy it for a very short amount of time before skipping to the next thing, rather than discovering an artist and diving into their universe. I think it is still something that humans need. So there is this lack of connection, deep connection to art. I think reaching the hearts of people is more difficult today. Everyone is too busy, overstimulated, or apathetic. I think it’s a greater question of where we are headed as a culture. We are still physical beings. We have to make our relationship with technology symbiotic, not destructive. I think there is still a balance to find that will be more healthy.
Kelly: How do you maintain authenticity and stay true to yourself in an industry that can often be superficial and image-driven?
Aime: Always bring it back to the music. That is the center of it all. The songs. The melodies, the lyrics. As long as those are true then I am not worried about losing myself, that keeps me grounded in authenticity.
Kelly: Can you describe a moment when you had to take a leap of faith and
pursue a new path or direction in your career?
Aime: I’ve had to quit working with some people. That is always scary because when you work with someone for a long time you are used to that and you feel comfortable in the familiarity. But sometimes you have to change things. So for me, those kinds of moments feel like a leap of faith, and I just have to believe my intuition. It’s very scary in the industry where everything is built to make you believe that you can’t do it your way, that you have to do things the “right” way or you will fail, be punished, or be abandoned.
Kelly: How do you stay motivated and inspired to continue to create and innovate in your work, despite challenges and obstacles?
Aime: It’s all there is to do in this life for me. I don’t think I could ever give up, what would I do?
The challenges and the obstacles are part of the experience. They make me strong. I think I chose this path because I wanted to grow. Sometimes I feel like giving up. But I think that feeling is towards very specific things- giving up on certain aspects of the industry, for example. I could imagine someday choosing a more underground path. I come from that, so it would feel less challenging I think. The industry is very uncomfortable, but at the same time, I like the competition with myself in this very harsh context.
Kelly: If you could go back in time and give yourself one piece of advice at the beginning of your career, what would it be?
Aime: It’s strange because anything I can think of that I would do differently today is exactly what led me to be here now. So it’s hard to answer.
Catch Aime Simone on tour
May 12th – The Great Escape – Brighton (UK)
June 4th – We Love Green – Paris (FR)
November 6th – La Cigale – Paris (FR)
November 27th – Circolo Magnolia – Milano (IT)
Oh Glory is out now on Because Music.
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