Versace Winter 22 Men’s by Donatella introduces a new chapter forward with a powerful new look

Read time 4 minutes

All clothing by Versace.

Versace Men’s 2.0: A Bold Evolution of Masculinity, Diversity, and Modern Opulence in the Fall-Winter 2022 Collection, Celebrating the Future of Fashion with Confidence and Style.

Donatella Versace unveils a groundbreaking chapter in the storied brand’s history with the Fall-Winter 2022 Men’s collection, aptly titled “Versace Men’s 2.0.” Launching on February 2, 2022, this collection marks a decisive shift, embracing the values of the new generation while redefining what it means to be masculine. “It represents a next step and move forward, not focusing on the singular but on multiplicity, progression, and diversity,” says Donatella. In an era where identity is fluid and individuality is celebrated, this collection serves as both a reflection of the times and a call to embrace modernity with confidence and grace.

At its core, the collection captures a sense of modern opulence firmly rooted in the reality of now. Clean lines, fluid silhouettes, and designs that adapt to the wearer redefine the concept of luxury. No longer confined to exclusivity or extravagance, Versace’s vision of opulence is intimate and personal, offering pieces that speak to the individuality of each wearer. This fresh approach invites men to explore their personal style unapologetically, positioning self-expression as the ultimate form of confidence.

The designs celebrate the essence of the individual while recognizing the collective strength of Versace Men—a pluralistic and inclusive representation of masculinity. Sensuality is interwoven into every piece, enhancing the natural contours of the human form and encouraging a deeper embrace of authenticity. A collection film accompanies this sentiment, showcasing the personal ritual of dressing and highlighting clothing’s transformative and performative power. Through this lens, fashion becomes not just an adornment but a medium for storytelling and self-discovery.

All clothing by Versace.

Versace’s craftsmanship and heritage shine throughout the collection, with traditional codes synthesized into contemporary aesthetics. The brand’s legacy in suiting is revitalized with soft, unstructured finishes, offering ease of movement and a sense of effortlessness. Pinstripes and checks are reimagined with a painterly quality, appearing as if sketched in pastel or watercolor, while voluminous pants and unlined jackets create a fluid yet sophisticated silhouette. These modern interpretations honor tradition while boldly pushing boundaries, making classic pieces relevant for today’s dynamic lifestyles.

The tactile luxury of the collection is evident in its choice of materials. Wool jacquard knitwear, brushed wool coats, and cashmere and silk blends bring a sense of hand-crafted elegance to formal and casual pieces alike. The emphasis on texture and feel underscores Versace’s dedication to creating garments that are as pleasurable to wear as they are visually striking. Each piece invites the wearer to experience luxury on a sensory level, redefining opulence as both tangible and deeply personal.

In Donatella Versace’s words, “This collection looks not at the Versace Man but to the Versace Men.” This powerful statement encapsulates the collection’s ethos: a celebration of multiplicity, progression, and diversity. By shifting focus from a singular archetype to a spectrum of identities, Versace redefines masculinity as multifaceted and inclusive. This forward-thinking approach aligns with the evolving values of a new generation, making the collection both timely and timeless.

The vibrant color palette is a standout feature of the collection, reflecting an optimistic and unapologetic energy. Bright shades of cerise, pink, and orange are presented as solid blocks, while heritage prints like the Barocco Silhouette are reimagined in stenciled bicolor designs. The La Greca monogram, a signature of the brand, is interwoven into cable-knit sweaters and vivid lurex cardigans, seamlessly blending tradition with contemporary flair.

Accessories play a pivotal role in completing the collection’s vision of modern opulence. Wide totes and belt bags in soft, grained leather mold effortlessly to the body, providing both practicality and style. Structured options in brushed leather offer a polished alternative, while subtle La Greca embossing, ‘V’ motif finishes, and innovative hardware refine the brand’s iconic codes.

Footwear options further underscore the collection’s innovative spirit. The new Column boots and shoes reinterpret archival styles with modern sophistication, while Baroque rubber-injected designs reflect Versace’s imaginative ethos. The Odissea sneaker serves as a bold punctuation mark, embodying the collection’s confidence and flair. Together, these accessories and footwear encapsulate the brand’s dedication to blending functionality with artistry.

“This collection embodies the essence of modern masculinity—fluid, diverse, and unapologetically authentic. It’s a celebration of individuality and progression, redefining what it means to be a Versace man.”

Donatella’s vision for Versace Men’s 2.0 is as much about philosophy as it is about fashion. “Fashion is about aspiration and presenting the self you hope to become,” she explains. This sentiment resonates throughout the collection, encouraging men to use fashion as a means of self-expression and transformation. The designs serve as a canvas for individuality, empowering wearers to present their truest selves to the world.

The collection is not only a testament to Versace’s heritage but also a bold statement of its future. By embracing innovation and diversity, Versace continues to lead the conversation on what modern masculinity looks like. The pieces are designed to adapt to the realities of contemporary life, offering versatility without compromising on luxury or style.

Versace Men’s 2.0 stands as a celebration of self-expression and inclusivity. Through its thoughtful designs and vibrant aesthetic, the collection challenges traditional notions of masculinity and offers a new standard for confidence and attitude. This is a collection for men who are unafraid to embrace their uniqueness and step into the future with boldness and grace.

As Donatella Versace reflects, “It’s about multiplicity, progression, and diversity—qualities that define the new generation.” The Fall-Winter 2022 Men’s collection embodies these principles, inviting wearers to redefine their relationship with fashion and identity.

The collection is more than just clothing; it’s a statement of values and a celebration of individuality. By combining heritage with innovation, Versace continues to set the standard for modern menswear, offering designs that are as timeless as they are forward-thinking.

Through bold colors, fluid silhouettes, and luxurious fabrics, Versace Men’s 2.0 reimagines the possibilities of men’s fashion. It challenges wearers to think beyond convention and embrace the transformative power of clothing as a medium for self-expression.

The launch of Versace Men’s 2.0 marks a pivotal moment for the brand, cementing its relevance in a rapidly changing world. By celebrating diversity and individuality, the collection positions Versace as a leader in the evolving conversation about identity and fashion.

As Donatella aptly concludes, “This collection is a next step forward, celebrating the new generation and their evolving expressions of masculinity.” Versace Men’s 2.0 is not just a collection; it’s a movement, redefining what it means to be bold, confident, and unapologetically authentic.

Text by
Kaden Mason

Posted
February 4, 2022

Text by
Kaden Mason

August 9, 2018

“This collection introduces Versace Men’s 2.0. Launching this new chapter on the second day of the second month in 2022 feels right. It represents a next step and move forward, not focusing on the singular but on multiplicity, progression, and diversity—exactly what I see valued by the new generation and the way they express their masculinity in so many refreshing ways. This collection embraces that by looking not at the Versace Man but to the Versace Men.” – Donatella Versace The Fall-Winter 2022 Men’s collection proposes a modern opulence rooted in the reality of now. Clean forms, fluid lines, and adaptable designs define this contemporary take on luxury.

Designs are sensitive and intimate to the individual, while likewise proudly calling out to a plurality of Versace Men in celebration of who they truly are. Sensuality comes from an enhancement of the human body, encouraging an embrace of personal realness as the true source of confidence and attitude. A collection film embodies this sentiment by looking at the personal ritual of dressing and the performative and transformative ability of clothing.

All clothing by Versace.

Brand codes are synthesized to their fundamentals. Versace’s heritage of suiting is seen anew in soft, unstructured finishes which allow for ease of movement and create a fluid silhouette. Typically sartorial pinstripe and checks have a painterly finish, as if hazily drawn in pastel or watercolor across voluminous suit pants and unlined jackets. Wool jacquard knitwear and formal coats reimagined in brushed wool, cashmere, and silk blends revel in hand-feel.

“Once I’m in something, that becomes my world; that becomes my family; that becomes my life. The further away it is from my life, whether that’s geographically or character-wise, the more intense it is. ”Bright, positive colors of cerise, pink, and orange are worn as solid blocks of color, while the brand’s heritage ornate prints are honed, rendered as stenciled bicolors like the new Barocco Silhouette. La Greca continues as a brand monogram, interplayed through cable knit sweaters and vivid lurex cardigans.

All clothing by Versace.

“This collection looks not at the Versace Man, but to the Versace Men. It represents a next step and move forward, not focusing on the singular but on multiplicity, progression, and diversity — exactly what I see valued by the new generation and the way they express their masculinity.”

Shoes and accessories encapsulate the collection’s proposal of modern opulence; with wide totes and belt bags in soft grained leather which molds to the shape of the body, and structured options in brushed leather. Subtle La Greca print emboss, ‘V’ motif finishes, and the line’s new hardware are a refinement of brand codes, while the La Greca Signature line in a new gray colorway is finished with a crisp white logo. New Column boots and shoes are an elevated take on an archival style, while options with Baroque rubber-injection are rooted in Versace imagination and innovation. The Odissea sneaker acts as a confident exclamation point at the foot of an outfit.

By & Large Design Philosophy Photography Unique Perspectives Versace

Need to Know

Melodic Mastermind: Aime Simone’s Dynamic Influence Reshaping the Music Scene

Read time 2 minutes

Posted
July 1, 2023

Courtesy of Aime Simone.

In the dynamic world of music, fresh talents constantly emerge, captivating listeners with their unique voices and compelling stories.

With a subtle pop sound and poignant lyrics, Aime Simone has captured the attention of music lovers worldwide, establishing himself as an emerging voice in the industry. Born with a passion for music, Aime Simone’s journey began at a young age. Growing up in a musically inclined family, he was exposed to a diverse range of genres and artists, which inspired his own musical aspirations. Drawing influences from soul, folk, and pop, Aime Simone developed a distinct sound that would later define his artistry.

Aime Simone made his mark with his debut single, “Say Yes, Say No.” in Berlin, releasing it independently in July 2020 – including the viral hit single “Shining Light” which would race to over 30M streams. Released to critical acclaim, the song showcased his powerful vocals and lyrical depth. It’s introspective nature and emotional resonance struck a chord with listeners, earning him recognition as a promising new talent. The track’s success paved the way for Aime Simone to further explore his creative potential and solidify his presence in the music scene.

As Aime Simone’s career progressed, his musical style evolved, showcasing his versatility as an artist. He began experimenting with different sounds and production techniques, fusing elements of electronic music with his soulful foundation. This fusion created a captivating blend that set him apart from his contemporaries, allowing him to carve out a unique niche within the industry. One of the defining aspects of Aime Simone’s music is his ability to convey raw emotions and thought-provoking themes through his lyrics. Whether addressing personal experiences, societal issues, or matters of the heart, his songs resonate with authenticity and vulnerability. Aime Simone’s introspective approach to songwriting has garnered praise for his ability to connect with listeners on a deep and meaningful level.

Aime Simone’s talent extends beyond the recording studio, as he delivers captivating performances that leave a lasting impact on audiences. His live shows are known for their energy, intimacy, and connection with fans. Aime Simone’s ability to create an immersive experience, combined with his magnetic stage presence, solidifies his reputation as a captivating performer. With his star on the rise, Aime Simone shows no signs of slowing down. As he continues to refine his sound and expand his musical horizons, fans eagerly anticipate what lies ahead. Aime Simone’s dedication to his craft, coupled with his unwavering authenticity, positions him as an artist to watch in the years to come.

Aime Simone’s emergence as a compelling voice in the music industry is a testament to his talent, passion, and dedication. With his soulful sound, introspective lyrics, and magnetic stage presence, he has captivated audiences and garnered acclaim from music enthusiasts worldwide. As Aime Simone’s musical journey unfolds, we can expect him to leave an indelible mark on the industry, solidifying his status as an influential and beloved artist.

Courtesy of Aime Simone.

Kelly: What is something about yourself that most people would be surprised to learn?

Aime: People are usually surprised when they find out that I am French. I have lost a lot of my accent and I almost exclusively speak English at home, so if you don’t know me that might surprise you.
Or maybe I don’t drink alcohol, smoke, or take drugs. That would probably surprise a lot of people.

Kelly: Can you tell us about a project you are currently working on and
what do you hope to achieve with it?

Aime: Right now I am working on the live show. It’s a continual work in progress, but right now I am making adjustments based on what I learn from the festivals that I’m doing. Every show is an opportunity to improve. I want to have a show that feels amazing to perform and to experience. I want the energy to be effortless, powerful, and cathartic. I want the show to carry you, lift you, and release something in you. So I’m working on that.

Kelly: What would be your dream project or collaboration?

Aime: I would love to make an album in a special place, like a villa in a warm climate. I would like to have the experience of completely immersing in the creative work for a while, isolated from everything else. Gathering the right instruments, tools, and people to be around and bring the right energy. That would be a luxury.

Courtesy of Aime Simone.

Kelly: How do you navigate the intersection of your public persona and your private life, and what boundaries do you set?

Aime: I think I’m starting to reach the point where I do have to set some kind of boundary. Before I was making the effort to address everything on a personal level, respond to all the messages, etc. I knew at some point that would become difficult. I do feel guilty but it’s just not possible for it to stay the same. So I think I have become more picky about what I put my energy into. For example, some fans give me a lot, a lot of love and I know they truly connect to me and my music. For them, I will always be there. But more and more some people just want something from me, and they don’t make the effort to know me. They just see that I have some kind of spotlight on me sometimes so they try to get something from me. I have to cut myself off from that kind of energy, it is depressing and empty.

” I just have to believe my intuition. It’s very scary in the industry where everything is built to make you believe that you can’t do it your way, that you have to do things the “right” way or you will fail, be punished, or be abandoned.”

Kelly: If you could have any historical figure over for dinner, who would it be and what would you serve?

Aime: I would bring back Salvador Dalí and I would serve lobster.

Kelly: If you could only have one app on your phone, what would it be?

Aime: Probably WhatsApp. Or Instagram.

Kelly: How do you balance the pressure to be perfect with the need to take
risks and try new things?

Aime: That’s a real challenge. But I don’t think about it too much. I know that the answer is always in the action. You can’t try too hard to do anything. Just do the work, don’t be lazy. Do it well, take it as far as you can. And let go if it’s time. It’s something you learn over and over again. That’s just the work of an artist I think.

Courtesy of Aime Simone.

Kelly: What do you believe is the biggest challenge facing your industry today, and how do you think it can be addressed?

Aime: The lack of attention span. The sheer amount of content and high stimulation of everyday life today is not conducive to people connecting to music and artists. While the advantage of today might be the huge amount of exposure, what is lacking is the ability for people to take the time to understand the depth of an artist. I think people are more likely to feel superficially stimulated by a song and enjoy it for a very short amount of time before skipping to the next thing, rather than discovering an artist and diving into their universe. I think it is still something that humans need. So there is this lack of connection, deep connection to art. I think reaching the hearts of people is more difficult today. Everyone is too busy, overstimulated, or apathetic. I think it’s a greater question of where we are headed as a culture. We are still physical beings. We have to make our relationship with technology symbiotic, not destructive. I think there is still a balance to find that will be more healthy.

Courtesy of Aime Simone.

Kelly: How do you maintain authenticity and stay true to yourself in an industry that can often be superficial and image-driven?

Aime: Always bring it back to the music. That is the center of it all. The songs. The melodies, the lyrics. As long as those are true then I am not worried about losing myself, that keeps me grounded in authenticity.

Kelly: Can you describe a moment when you had to take a leap of faith and
pursue a new path or direction in your career?

Aime: I’ve had to quit working with some people. That is always scary because when you work with someone for a long time you are used to that and you feel comfortable in the familiarity. But sometimes you have to change things. So for me, those kinds of moments feel like a leap of faith, and I just have to believe my intuition. It’s very scary in the industry where everything is built to make you believe that you can’t do it your way, that you have to do things the “right” way or you will fail, be punished, or be abandoned.

Kelly: How do you stay motivated and inspired to continue to create and innovate in your work, despite challenges and obstacles?

Aime: It’s all there is to do in this life for me. I don’t think I could ever give up, what would I do?
The challenges and the obstacles are part of the experience. They make me strong. I think I chose this path because I wanted to grow. Sometimes I feel like giving up. But I think that feeling is towards very specific things- giving up on certain aspects of the industry, for example. I could imagine someday choosing a more underground path. I come from that, so it would feel less challenging I think. The industry is very uncomfortable, but at the same time, I like the competition with myself in this very harsh context.

Kelly: If you could go back in time and give yourself one piece of advice at the beginning of your career, what would it be?

Aime: It’s strange because anything I can think of that I would do differently today is exactly what led me to be here now. So it’s hard to answer.

Catch Aime Simone on tour

May 12th – The Great Escape – Brighton (UK)
June 4th – We Love Green – Paris (FR)
November 6th – La Cigale – Paris (FR)
November 27th – Circolo Magnolia – Milano (IT)

Oh Glory is out now on Because Music.